> ## Documentation Index > Fetch the complete documentation index at: https://help.lunacal.ai/llms.txt > Use this file to discover all available pages before exploring further. # SMS Pricing and Message Length Guide > Understand how lunacal calculates SMS costs based on message length, country, and carrier, including segment rules and pricing details. # SMS Pricing Lunacal SMS costs are determined by the **length of the final message** and the **destination country/carrier**. ## How Message Length Affects Cost The actual SMS length can vary depending on details like attendee names, organizer names, or event titles. Example messages: * Short message: > "Hi Alex, your event Demo with Jordan has been scheduled for 25 Oct at 10:00 AM (IST)."\ > This message may fit within one segment. * Long message: > "Hi Alexandra Thompson, your event Quarterly Performance Review with Jonathan Williams has been scheduled for 25 Oct at 10:00 AM (IST)."\ > This message may exceed the segment limit and require multiple segments. The longer the final message, the more segments it uses, and the higher the cost. ## SMS Length and Segment Cost SMS messages are billed using a **segment-based system**. Each segment has a character limit: | Type | Characters per Segment | Example | | ------------------------- | ------------------------------------------------------------------------------------------------------------ | ----------------------------------------------------- | | Standard SMS | 70 characters = 1 segment | A 70-character message = 1 segment | | Multi-part SMS | Based on number of segments. For example, a 134-character message = 134 ÷ 70 ≈ 1.9, rounded up to 2 segments | 134 characters → 2 segments | | Unicode / Multi-part | English: 1 segment = 70 characters, 2 segments = 134 characters, etc. | Longer Unicode messages may require multiple segments | | Unicode / Other languages | 1 segment = 70 characters, 2 segments = 134 characters, etc. | Same rules apply as English Unicode | > Messages with emojis or non-English characters may reduce the number of characters per segment, resulting in more segments. ## Pricing Each country and carrier has its own **price per segment**. Lunacal calculates the total number of segments required for each message and applies the corresponding rate. You can view the current **price per segment** for each country/carrier in the table below: **SMS Pricing** | Destination Country | Code | Price per Segment (in USD) | | ------------------------ | ---- | -------------------------- | | Afghanistan | 93 | 0.51480 | | Albania | 355 | 0.14040 | | Algeria | 213 | 0.35100 | | Andorra | 376 | 0.13338 | | Angola | 244 | 0.14508 | | Antigua and Barbuda | 1268 | 0.23400 | | Argentina | 54 | 0.12636 | | Armenia | 374 | 0.29016 | | Aruba | 297 | 0.34866 | | Australia | 61 | 0.04338 | | Austria | 43 | 0.03510 | | Azerbaijan | 994 | 0.53820 | | Bahamas | 1242 | 0.06084 | | Bahrain | 973 | 0.04680 | | Bangladesh | 880 | 0.53118 | | Barbados | 1246 | 0.33228 | | Belarus | 375 | 0.27612 | | Belgium | 32 | 0.14040 | | Belize | 501 | 0.43056 | | Benin | 229 | 0.34632 | | Bermuda | 1441 | 0.32760 | | Bhutan | 975 | 0.46800 | | Bolivia | 591 | 0.26910 | | Bosnia and Herzegovina | 387 | 0.07974 | | Botswana | 267 | 0.12636 | | Brazil | 55 | 0.04338 | | Brunei | 673 | 0.08190 | | Bulgaria | 359 | 0.18954 | | Burkina Faso | 226 | 0.24804 | | Burundi | 257 | 0.43290 | | Cambodia | 855 | 0.56394 | | Cameroon | 237 | 0.34398 | | Canada | 1 | 0.03042 | | Cape Verde | 238 | 0.28080 | | Cayman Islands | 1345 | 0.34398 | | Central African Republic | 236 | 0.21528 | | Chad Republic | 235 | 0.37440 | | Chile | 56 | 0.03510 | | China | 86 | 0.02898 | | Colombia | 57 | 0.04680 | | Comoros | 269 | 0.45864 | | Congo | 242 | 0.40482 | | Congo Democratic | 243 | 0.38610 | | Cook Islands | 682 | 0.16848 | | Costa Rica | 506 | 0.21294 | | Cote divoire | 225 | 0.30420 | | Croatia | 385 | 0.14742 | | Cuba | 53 | 0.10872 | | Cyprus | 357 | 0.01638 | | Czech Republic | 420 | 0.08190 | | Denmark | 45 | 0.07722 | | Djibouti Republic | 253 | 0.18252 | | Dominican Republic | 18 | 0.15210 | | Ecuador | 593 | 0.32598 | | Egypt | 20 | 0.53820 | | El Salvador | 503 | 0.10296 | | Equatorial Guinea | 240 | 0.28080 | | Estonia | 372 | 0.07020 | | Ethiopia | 251 | 0.50310 | | Falkland Islands | 500 | 0.12636 | | Faroe Islands | 298 | 0.08424 | | Fiji | 679 | 0.26910 | | Finland | 358 | 0.11232 | | France | 33 | 0.09360 | | French Guiana | 594 | 0.18252 | | French Polynesia | 689 | 0.14490 | | Gabon | 241 | 0.41886 | | Gambia | 220 | 0.12870 | | Georgia | 995 | 0.19422 | | Germany | 49 | 0.13104 | | Ghana | 233 | 0.44928 | | Gibraltar | 350 | 0.11466 | | Greece | 30 | 0.07236 | | Greenland | 299 | 0.03870 | | Grenada | 1473 | 0.38610 | | Guadeloupe | 590 | 0.20826 | | Guam | 1671 | 0.04104 | | Guatemala | 502 | 0.29718 | | Guernsey | 44 | 0.09414 | | Guinea | 224 | 0.29484 | | Guinea-Bissau | 245 | 0.36270 | | Guyana | 592 | 0.30186 | | Haiti | 509 | 0.46332 | | Honduras | 504 | 0.32526 | | Hong Kong | 852 | 0.07488 | | Hungary | 36 | 0.10134 | | Iceland | 354 | 0.09666 | | India | 91 | 0.10296 | | Indonesia | 62 | 0.54990 | | Iran | 98 | 0.39078 | | Iraq | 964 | 0.56160 | | Ireland | 353 | 0.07956 | | Isle of Man | 44 | 0.09414 | | Israel | 972 | 0.29718 | | Italy | 39 | 0.06768 | | Jamaica | 1876 | 0.39780 | | Japan | 81 | 0.08424 | | Jersey | 44 | 0.09126 | | Jordan | 962 | 0.57096 | | Kazakhstan | 7 | 0.53118 | | Kenya | 254 | 0.37440 | | Kosovo | 383 | 0.28548 | | Kuwait | 965 | 0.38376 | | Kyrgyzstan | 996 | 0.46098 | | Latvia | 371 | 0.07956 | | Lebanon | 961 | 0.42120 | | Lesotho | 266 | 0.16182 | | Liberia | 231 | 0.32526 | | Libya | 218 | 0.59670 | | Liechtenstein | 423 | 0.04680 | | Lithuania | 370 | 0.06318 | | Luxembourg | 352 | 0.12564 | | Macau | 853 | 0.03870 | | Madagascar | 261 | 0.53820 | | Malawi | 265 | 0.37440 | | Malaysia | 60 | 0.33228 | | Maldives | 960 | 0.43290 | | Mali | 223 | 0.35334 | | Malta | 356 | 0.07488 | | Martinique | 596 | 0.20124 | | Mauritania | 222 | 0.29250 | | Mauritius | 230 | 0.22230 | | Mexico | 52 | 0.35100 | | Moldova | 373 | 0.10530 | | Monaco | 377 | 0.12798 | | Mongolia | 976 | 0.45396 | | Montenegro | 382 | 0.23400 | | Morocco | 212 | 0.35334 | | Mozambique | 258 | 0.14238 | | Myanmar | 95 | 0.58500 | | Namibia | 264 | 0.06786 | | Nauru | 674 | 0.28314 | | Nepal | 977 | 0.46800 | | Netherlands | 31 | 0.14742 | | New Caledonia | 687 | 0.11934 | | New Zealand | 64 | 0.10296 | | Nicaragua | 505 | 0.21060 | | Niger | 227 | 0.41886 | | Nigeria | 234 | 0.60840 | | Norfolk Island | 672 | 0.07236 | | North Macedonia | 389 | 0.06084 | | Norway | 47 | 0.07488 | | Oman | 968 | 0.22932 | | Pakistan | 92 | 0.57798 | | Palau | 680 | 0.11232 | | Palestinian Territory | 970 | 0.49140 | | Panama | 507 | 0.19890 | | Papua New Guinea | 675 | 0.23400 | | Paraguay | 595 | 0.11934 | | Peru | 51 | 0.04104 | | Philippines | 63 | 0.28548 | | Poland | 48 | 0.03276 | | Portugal | 351 | 0.03132 | | Qatar | 974 | 0.33228 | | Reunion | 262 | 0.08190 | | Romania | 40 | 0.08208 | | Russia | 7 | 0.53118 | | Rwanda | 250 | 0.42822 | | Saint Kitts and Nevis | 1869 | 0.24570 | | Saint Lucia | 1758 | 0.32760 | | Samoa | 685 | 0.39780 | | Saudi Arabia | 966 | 0.25974 | | Senegal | 221 | 0.40014 | | Serbia | 381 | 0.45630 | | Seychelles | 248 | 0.42120 | | Sierra Leone | 232 | 0.34164 | | Singapore | 65 | 0.08190 | | Sint Maarten | 1721 | 0.07236 | | Slovakia | 421 | 0.08694 | | Slovenia | 386 | 0.17316 | | Solomon Islands | 677 | 0.11232 | | Somalia | 252 | 0.23400 | | South Africa | 27 | 0.14976 | | South Korea | 82 | 0.02574 | | South Sudan | 211 | 0.43758 | | Spain | 34 | 0.07236 | | Sri Lanka | 94 | 0.53586 | | Sudan | 249 | 0.44226 | | Suriname | 597 | 0.26442 | | Sweden | 46 | 0.08190 | | Switzerland | 41 | 0.05850 | | Syria | 963 | 0.59436 | | Taiwan | 886 | 0.07956 | | Tajikistan | 992 | 0.51480 | | Tanzania | 255 | 0.48438 | | Thailand | 66 | 0.02898 | | Timor-Leste | 670 | 0.24336 | | Togo | 228 | 0.44226 | | Tonga | 676 | 0.15912 | | Trinidad and Tobago | 1868 | 0.39780 | | Tunisia | 216 | 0.53820 | | Turkey | 90 | 0.01170 | | Turkmenistan | 993 | 0.38844 | | Uganda | 256 | 0.40014 | | Ukraine | 380 | 0.24570 | | United Arab Emirates | 971 | 0.15210 | | United Kingdom | 44 | 0.06318 | | United States | 1 | 0.01404 | | Uruguay | 598 | 0.07956 | | Uzbekistan | 998 | 0.63180 | | Vanuatu | 678 | 0.21996 | | Venezuela | 58 | 0.30186 | | Vietnam | 84 | 0.27846 | | Yemen | 967 | 0.33930 | | Zambia | 260 | 0.42822 | | Zimbabwe | 263 | 0.25740 |