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SMS Pricing

Lunacal SMS costs are determined by the length of the final message and the destination country/carrier.

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How Message Length Affects Cost

The actual SMS length can vary depending on details like attendee names, organizer names, or event titles. Example messages:
  • Short message:
“Hi Alex, your event Demo with Jordan has been scheduled for 25 Oct at 10:00 AM (IST).”
This message may fit within one segment.
  • Long message:
“Hi Alexandra Thompson, your event Quarterly Performance Review with Jonathan Williams has been scheduled for 25 Oct at 10:00 AM (IST).”
This message may exceed the segment limit and require multiple segments.
The longer the final message, the more segments it uses, and the higher the cost.

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SMS Length and Segment Cost

SMS messages are billed using a segment-based system. Each segment has a character limit:
TypeCharacters per SegmentExample
Standard SMS70 characters = 1 segmentA 70-character message = 1 segment
Multi-part SMSBased on number of segments. For example, a 134-character message = 134 ÷ 70 ≈ 1.9, rounded up to 2 segments134 characters → 2 segments
Unicode / Multi-partEnglish: 1 segment = 70 characters, 2 segments = 134 characters, etc.Longer Unicode messages may require multiple segments
Unicode / Other languages1 segment = 70 characters, 2 segments = 134 characters, etc.Same rules apply as English Unicode
Messages with emojis or non-English characters may reduce the number of characters per segment, resulting in more segments.

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Pricing

Each country and carrier has its own price per segment. Lunacal calculates the total number of segments required for each message and applies the corresponding rate. You can view the current price per segment for each country/carrier in the table below: SMS Pricing
Destination CountryCodePrice per Segment (in USD)
Afghanistan930.51480
Albania3550.14040
Algeria2130.35100
Andorra3760.13338
Angola2440.14508
Antigua and Barbuda12680.23400
Argentina540.12636
Armenia3740.29016
Aruba2970.34866
Australia610.04338
Austria430.03510
Azerbaijan9940.53820
Bahamas12420.06084
Bahrain9730.04680
Bangladesh8800.53118
Barbados12460.33228
Belarus3750.27612
Belgium320.14040
Belize5010.43056
Benin2290.34632
Bermuda14410.32760
Bhutan9750.46800
Bolivia5910.26910
Bosnia and Herzegovina3870.07974
Botswana2670.12636
Brazil550.04338
Brunei6730.08190
Bulgaria3590.18954
Burkina Faso2260.24804
Burundi2570.43290
Cambodia8550.56394
Cameroon2370.34398
Canada10.03042
Cape Verde2380.28080
Cayman Islands13450.34398
Central African Republic2360.21528
Chad Republic2350.37440
Chile560.03510
China860.02898
Colombia570.04680
Comoros2690.45864
Congo2420.40482
Congo Democratic2430.38610
Cook Islands6820.16848
Costa Rica5060.21294
Cote divoire2250.30420
Croatia3850.14742
Cuba530.10872
Cyprus3570.01638
Czech Republic4200.08190
Denmark450.07722
Djibouti Republic2530.18252
Dominican Republic180.15210
Ecuador5930.32598
Egypt200.53820
El Salvador5030.10296
Equatorial Guinea2400.28080
Estonia3720.07020
Ethiopia2510.50310
Falkland Islands5000.12636
Faroe Islands2980.08424
Fiji6790.26910
Finland3580.11232
France330.09360
French Guiana5940.18252
French Polynesia6890.14490
Gabon2410.41886
Gambia2200.12870
Georgia9950.19422
Germany490.13104
Ghana2330.44928
Gibraltar3500.11466
Greece300.07236
Greenland2990.03870
Grenada14730.38610
Guadeloupe5900.20826
Guam16710.04104
Guatemala5020.29718
Guernsey440.09414
Guinea2240.29484
Guinea-Bissau2450.36270
Guyana5920.30186
Haiti5090.46332
Honduras5040.32526
Hong Kong8520.07488
Hungary360.10134
Iceland3540.09666
India910.10296
Indonesia620.54990
Iran980.39078
Iraq9640.56160
Ireland3530.07956
Isle of Man440.09414
Israel9720.29718
Italy390.06768
Jamaica18760.39780
Japan810.08424
Jersey440.09126
Jordan9620.57096
Kazakhstan70.53118
Kenya2540.37440
Kosovo3830.28548
Kuwait9650.38376
Kyrgyzstan9960.46098
Latvia3710.07956
Lebanon9610.42120
Lesotho2660.16182
Liberia2310.32526
Libya2180.59670
Liechtenstein4230.04680
Lithuania3700.06318
Luxembourg3520.12564
Macau8530.03870
Madagascar2610.53820
Malawi2650.37440
Malaysia600.33228
Maldives9600.43290
Mali2230.35334
Malta3560.07488
Martinique5960.20124
Mauritania2220.29250
Mauritius2300.22230
Mexico520.35100
Moldova3730.10530
Monaco3770.12798
Mongolia9760.45396
Montenegro3820.23400
Morocco2120.35334
Mozambique2580.14238
Myanmar950.58500
Namibia2640.06786
Nauru6740.28314
Nepal9770.46800
Netherlands310.14742
New Caledonia6870.11934
New Zealand640.10296
Nicaragua5050.21060
Niger2270.41886
Nigeria2340.60840
Norfolk Island6720.07236
North Macedonia3890.06084
Norway470.07488
Oman9680.22932
Pakistan920.57798
Palau6800.11232
Palestinian Territory9700.49140
Panama5070.19890
Papua New Guinea6750.23400
Paraguay5950.11934
Peru510.04104
Philippines630.28548
Poland480.03276
Portugal3510.03132
Qatar9740.33228
Reunion2620.08190
Romania400.08208
Russia70.53118
Rwanda2500.42822
Saint Kitts and Nevis18690.24570
Saint Lucia17580.32760
Samoa6850.39780
Saudi Arabia9660.25974
Senegal2210.40014
Serbia3810.45630
Seychelles2480.42120
Sierra Leone2320.34164
Singapore650.08190
Sint Maarten17210.07236
Slovakia4210.08694
Slovenia3860.17316
Solomon Islands6770.11232
Somalia2520.23400
South Africa270.14976
South Korea820.02574
South Sudan2110.43758
Spain340.07236
Sri Lanka940.53586
Sudan2490.44226
Suriname5970.26442
Sweden460.08190
Switzerland410.05850
Syria9630.59436
Taiwan8860.07956
Tajikistan9920.51480
Tanzania2550.48438
Thailand660.02898
Timor-Leste6700.24336
Togo2280.44226
Tonga6760.15912
Trinidad and Tobago18680.39780
Tunisia2160.53820
Turkey900.01170
Turkmenistan9930.38844
Uganda2560.40014
Ukraine3800.24570
United Arab Emirates9710.15210
United Kingdom440.06318
United States10.01404
Uruguay5980.07956
Uzbekistan9980.63180
Vanuatu6780.21996
Venezuela580.30186
Vietnam840.27846
Yemen9670.33930
Zambia2600.42822
Zimbabwe2630.25740