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SMS Pricing

Lunacal SMS costs are determined by the length of the final message and the destination country/carrier.

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How Message Length Affects Cost

The actual SMS length can vary depending on details like attendee names, organizer names, or event titles. Example messages:
  • Short message:
“Hi Alex, your event Demo with Jordan has been scheduled for 25 Oct at 10:00 AM (IST).”
This message may fit within one segment.
  • Long message:
“Hi Alexandra Thompson, your event Quarterly Performance Review with Jonathan Williams has been scheduled for 25 Oct at 10:00 AM (IST).”
This message may exceed the segment limit and require multiple segments.
The longer the final message, the more segments it uses, and the higher the cost.

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SMS Length and Segment Cost

SMS messages are billed using a segment-based system. Each segment has a character limit:
Messages with emojis or non-English characters may reduce the number of characters per segment, resulting in more segments.

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Pricing

Each country and carrier has its own price per segment. Lunacal calculates the total number of segments required for each message and applies the corresponding rate. You can view the current price per segment for each country/carrier in the table below: SMS Pricing